We build an intimate understanding of your business and your goals and develop a close working relationship. Based on these we deliver sound strategic PR and marketing advice, creative solutions, focused action and tangible results.
Managing reputations is highly challenging in a continually changing media landscape and economic environment. We help clients to chart a successful course for their businesses, communicating across multiple media platforms.
Strategy development
Our actions for clients are built on a strategic purpose – the fulfilment of clients’ business goals. 'Creative consistency' is key to the success of our PR and marketing strategies, as are well-targeted actions and tangible measurement.
Media relations
Media relations, both offline and online, is at the core of many of our client programmes, whether targeting national, local, consumer or professional media.
We pride ourselves on a keen news sense, pitching stories that meet our clients’ and journalists’ needs, as well as writing in styles and formats that cut through the 'noise' the media are bombarded with 24/7.
Crisis and issues
management
We have particular strengths in handling incidents and managing sensitive issues on behalf of clients, founded on the ‘battle scars’ of handling major crises and issues at the centre of Scottish or
Training and facilitation
We design and deliver memorable and interactive training workshops on an in-house basis, on subjects including PR for Business Growth, Writing for the Media, Media Interview Skills and Crisis Handling.
Public affairs
Stakeholder management for many organisations involves communicating with political audiences, ranging from government ministers and their shadows, party spokespersons to researchers and special interest groups.
Our experience has included arranging Scottish Parliament receptions and breakfast briefings, ministerial visits to clients’ facilities and involvement of politicians in client events, as well as cool-headed crisis communications with politicians.
Publications and
production
If a format can be printed, we have probably written for it and produced the finished jobs, from annual reports, corporate brochures and newsletters to sales literature and pocket-sized fast facts. In addition we can provide display graphics and signage for events, roadshows or retail applications.
Internal communications
Our services encompass both the facilitation and communication of change management programmes, as well as advising on and executing staff communications systems and initiatives.
We have the expertise and experience to facilitate change workshops and staff seminars, as well as developing briefing systems, messages and communications collateral for dialogue with employees across multiple platforms.
Brand development and
building
We both develop brand identities and help clients to build brand awareness and loyalty. We create new brand identities and associated messaging for companies, product brands, awareness campaigns and initiatives.
Digital PR
Social media will continue to evolve, with existing platforms developing beyond their current forms and new platforms emerging.
We help our clients communicate across digital platforms,whether engaging
in online conversations or identifying how they or their key issues are being discussed in the blogosphere.
inspiring communication